Total Media Group brought its expertise to bear upon the big screens of VMworld 2007. The conference took place in San Francisco’s Moscone Center in September 2007, serving as a worldwide summit for computer virtualization. The main hall featured an 80′w x 20′h hi-definition video screen, for which Total Media Group designed and produced a dynamic panoramic video that opened the conference. The stunning video, set to live music, created a truly memorable open for a standing-room-only crowd. An animated loop featuring a full-screen sequence recreating the whimsical line-drawn artwork which themed the conference was also produced by Total Media Group. Total was hired by the event producer Christopher Laue for George P. Johnson Company.