Stryker National Sales Meetings
Total Media Group wrapped another series of National Sales Meetings for 13 divisions and over 2500 attendees in 3 cities in January and February this year for Stryker Corporation. This is Total Media Group’s 14th consecutive year partnering with Stryker.
TMG provided all production. design and thematic development, staging and media production, including pre-produced videos, on-site videos, PowerPoint presentation design, collateral and signage for all of the meetings, staged in Orlando, Palm Desert and Sarasota.
At the Gaylord Palms in Orlando, the Med-Surg Group consisted of 10 Stryker divisions: Surgical, NSE, Navigation, Interventional Pain, Communications, EMS, Endoscopy, Imaging, Medical, and Stryker Canada. Each division conducted its own general sessions, breakout sessions and awards banquets while sharing and modifying a main stage and set each day. In February, Stryker Tech Services returned to the Gaylord for their National Sales Meeting. Total Media Group produced all sessions and banquets.
Highlights from the meetings included a spectacular pyrotechnic opening session for the Medical division, a product launch consisting of the featured product landing onstage amid supporting video, and other theatrical special effects. TMG produced all videos for the meeting, in advance and on-site ranging from tributes to Stryker employees to humorous sketches capturing the celebration and fun of the meetings.
While the weather in Orlando remained moderate for the meetings, the temperature inside the Gaylord Palms Convention Center was hot. Every night - another celebration, as Stryker sales reps, managers and VIPs took the stage to revel in a successful 2007 sales year and to kick off 2008.
Stryker Spine held their national sales meeting in Palm Desert, California. The meeting themed video “We Ride Together” featured Spine sales reps in a three-part western epic, shot on location in a California Gold Rush town and on a sound stage in New Jersey.
The Western theme emphasized the importance of teamwork, and was carried through the entire meeting. Stryker Spine’s internal team was able to craft their message around the central motif for their breakouts, off-location events, and internal communications. Participants were treated to a bucking bronco and Will Rogers look-alike within their breakouts which not only enhanced the message delivery but made for some memorable moments.
Stryker Biotech held its National Sales Meeting at the Ritz Carleton in Sarasota, Florida, with the theme of One Team, One Vision.
The awards banquet opened with a video that was created and produced on-site with participating reps and the executive team from Stryker Biotech. The video highlighted the culture of Biotech, with stories and sound bites, and ended with forward-looking statements to the future. The video received a standing ovation.
Terry Lee and Chris Carleson of Total Media Group were Executive Producers for the Stryker MedSurg Group. Megan McKenna was Executive Producer for Stryker Spine and Stryker Biotech.
