Stryker Spine - We Ride Together
-Megan McKenna
This years open video for Stryker Spine was a western that was themed around teamwork called “We Ride Together”. After months of working closely with our client to develop the messaging, we were all set. We had the script. We had over 30 internal people to act. We had the crew. Now, we just needed a suitable location. Oh, and some horses.
After many phone calls to various places, including Texas, Arizona and North Dakota, we found exactly what we needed in the foothills of the Sierra Mountains in California.
Ghost Mountain Ranch came equipped with the natural beauty, old saloons, and ghost towns that any cowboy would require. They had a sizeable mess hall for everyone to gather in, horse stalls (of which we had 8), and they didn’t object to our huge electric generator to power our lights.
Our wrangler did a great job teaching over 15 different members of the cast how to ride – and the Stryker Spine fella’s did wonderfully. I am still expecting to find out that one or two of them are regular horse riders and just didn’t tell us.
This project really encapsulates why I love what Total Media Group does – we create experiences with our clients, for our clients, and it brings out the best in everyone. In the case of “We Ride Together” we were working in an environment that brought out the cowboy in all of us – even the city folk. The end result was a completely enjoyable experience for cast and crew alike, and an engaging and humorous open video to kick-off their NSM.
