Client involvement makes the difference
-Chris Carleson
Having such an imaginative and enthusiastic client as Salix Pharmaceuticals, not to mention the genuine Southern Charm that permeates the Raleigh, North Carolina company, makes for a lot of fun on the job for us here at Total Media Group.
From the moment we were invited to produce Salix’s multiple product launch in February this year, the creative juices started flowing. In the case of Aldo at the helm for Total, the juices were in abundance. Aldo put together an awesome team (read: “a bunch of mad creative types”) and paired them with Salix’s collective muse of Brad Bainbridge, Bonnie Long and Debbie Simon, I think everyone (but, perhaps the most crusty veterans) will tell you it was good from minute go. Tremendous chemistry.
It began by deciding to combine and maximize presentation technology and media design to create an ever-changing world that we needed in the ballroom. With the 80’X15’ three-screen-blend projection and Steven Gregory’s inspired HD 3D landscapes of a storm over the Sonoran Desert, sunrise at the Taj Mahal and neo-psychedelic backdrops, the audience experience changed from moment to moment.
You can see some of the work we did on the video.
The show was a riot and the message delivered was creative, clear and concise.
A truly great time was had by all. Thanks Salix!
