Salix Phamaceuticals’ Product Launch
Total Media Group produced the product launch for Salix Pharmaceuticals new GI product “Apriso” at the Phoenician Hotel in Scottsdale, Arizona in February 2009.
The focal point of the event was the 80’ long by 15’ high multi-blend projection screen, which allowed to the ballroom set and atmosphere to be instantly transformed to suit any mood or media configuration.
At the opening night gala, attendees walked in to a room that featured a massive desert sunrise. The 3D animated time lapse slowly transitioned the scene from morning to night, culminating with a desert thunder and lightning storm. The massive screen and surround sound totally enveloped the audience in the storm.
Setting the tone for the them of the meeting, “The Salix Revolution”, the set was transformed into a post-modernist design of logo and design transitions to kick off the Opening Video, featuring roto-scoped executive testimonials keyed over the primary design background.
Over the course of the meeting, the set was transformed into more desert scenes, animated design-intensive backgrounds, a game night featuring video games projected onto the giant screen, and a 3D animated Taj Mahal panorama for the closing Awards Banquet, set to a theme of Bollywood.
Total Media Group produced and designed all aspects of the meeting, including the set technical and creative design, all videos, all meeting graphics, the keynote presentations, breakout sessions and our signature closing candids video, produced in the unique set screen ratio all onsite.
Producing for Total Media Group was Aldo Panattoni. Technical Director was Jay Koller. Screen design and animation by Steven Gregory. Candids Video was photographed by Shingo Kohara and edited onsite by Steve Miller.
