Total Media Group partners with Actuate to host live Talk Show Event
- Chris Carleson
We really felt like we were producing live television when Total Media Group was asked to create a Talk Show themed kick-off meeting in July for Actuate Corporation. Actuate is a leader in open source rich information enterprise applications, and we were excited to take on this new project!
With only 5 business days to finalize the content and production schedule before we went live, our paper walk-through and rehearsal was just 1 day before load-in. We also produced 4 videos for them 2-3 weeks before the show, and all the live elements came together in the final dash for the finish line.
Sometimes less preparation is better. It gives you less time to tinker and less time for the client-talent to think about what they are really taking on. Of course, a big help was that the CEO-host of the event turned out to be a natural raconteur, quick on his feet, and genuinely funny.
Did I mention that the house band was led by one of Actuate’s Senior Directors? He was the real deal and came prepared. The band on stage put the show over the top and it was great.
And just like T.V., everybody rolled with the punches, and when the doors opened, we just plain rolled. We have to hand it to the client for coming up with the idea and for listening to what we advised. Reports from the audience were that it was the most memorable and entertaining event they’ve had in their 12-year history, which makes us proud that we could be a part of such a wonderful evening.
It’s fun to make business stars into stage stars!
