We’ve been fortunate to be part of some fantastic and interesting projects over the last year, from producing awesome Live Events, compelling Video for internal communications, marketing and SEO, developing new iPhone Applications and custom Video Games for trade shows.

We couldn’t do it without your continued friendship and support.

Have a wonderful and safe Holiday Season!

The Total Media Group Team

We had a fun time putting this together, and everyone in the facility had a hand in a part of the project. We hope you enjoy it!

http://totalmediagroup.com/happyholidays/

The Grace Hopper Celebration for Women in Computing is by far the most jaw dropping experience I get to have at work, and this year was no exception. With record breaking attendance levels of 1600 women – and a few men – from all over the world, we could feel the excitement just by walking through the halls (which was slow going with that many people!).

The GHC is a conference for women in computing of all stages in their career and education, to meet and network, learn, revitalize, and share stories. I went out to interview as many women as possible throughout the event on a variety of topics for the folks at the Anita Borg Institute for Women in Technology to use in their video marketing efforts. I was honored to interview college students about why they came to the event, tenured teachers on the importance of retaining and attracting women in technical fields, CEO’s of Fortune 500 companies that support women in technology, and the research director from ABI on what their research means in working towards change.

I attended last year and in addition to asking questions of the attendees, Jerri Barret, VP of Marketing at ABI asked me to help get every person we speak to say the phrase “I am a Technical Woman!”. The goal was to create a video that would help the stereotype of women in technical fields.

We put the video together, and it was unveiled before the keynote on the 2^nd day of the GHC 2009. I was floored at the response. There were cheers in the audience, and my crew and I were approached by many people wanting to be part of the video in the future. Moreover, the video quickly went viral, thanks to Jerri’s introduction of the video. She asked the attendees to “link to the video, Twitter it, post it on Facebook, and help it go viral”. They complied. Every hour more and more views were logged on YouTube. The excitement and enthusiasm surrounding this two-and-a-half minute video was amazing.

You can view the video, linked to the ABI YouTube site here, or go to the Anita Borg Institute for Women in Technology website at www.anitaborg.org.

Things really are bigger in Texas. Lot’s of land, large portions to eat, and big-hearted people.

Our production crew invaded the Texas Institute for Surgery for a HD cross-promotional video for three days this June. And, let me tell you, the legendary Texas hospitality was on full show.

You know it’s true when are able to use the Critical Care room to stage and store the gear, and everyone keeps checking on you to see if everything is OK, and if you need anything else.

We were literally given all-access key cards to the facility and free run of the building, which included the operating rooms, and full cooperation to interview the leading surgeons and staff, even the President of the hospital.

The result was a strong piece, which I understand is yielding great results for the surgery center and the production partner, Stryker Endoscopy.

Thank you Texas!

The article mainly focus’ on the nuts and bolts; how the project came to be, and ultimately, how it was managed by a project standpoint (how did we manage over 3,000 assets?). It’s a pretty interesting read (if I may say so myself. I ended up writing it). It was great to step back and look at the project from a birds-eye view, and really nice to sit with Toshi and just talk about the experience. Toshi has some great viewpoints that I rarely get to hear.

The online article is not as pretty as the magazine spread…….but there is far more information contained in the online version. Go figure. I’m thinking of the beauty and the image of the darn thing…..

http://magazine.creativecow.net/article/designing-the-neil-young-archives

If you would like to see the magazine spread, you can download the 6MB file  here - just select the “Download Read Friendly Spread”.

http://magazine.creativecow.net/issue/heavy-lifting

One challenge that we always encounter is the crossover between the newer digital technology and the older but still popular analog technology.
We take pride in our abilities to work with most formats, whether it is for a simple tape duplication or for a large event production where we provide project management and design, produce, edit projects for our clients to use on a national stage.  Because today’s media technology is rapidly evolving and our clients are interested in using this new technology, we are continually transforming our media capabilities to handle more High Definition media production and editorial within our facility.
As Total Media Group shifts gears to prepare our clients for the future of media technology, we still have requests that are from an analog source such as Beta SP, VHS, 3/4 “ and hi-8.  As a technician here at TMG, it is my job to take these variable sources and complete the job with the highest quality possible.  Usually the types of requests that go along with these sources are DVD dubs, conversions to WMV or QT files, or digitizing.  There is a little more work involved to get these older analog sources prepped and ready to be used for our digital machines.  Although it is a challenge to integrate much older media technology with the latest and greatest technology, Total Media Group has continued to own and operate equipment old and new in order to give our clients the best variety of work possible.

We were a little nervous when we arrived at the Paris Resort and Hotel in Las Vegas this July to produce the Biocodex Mid-Year National Sales Meeting.

Everything was buttoned down with the package and the union…it wasn’t that.

It was because our client really wanted to have fun and push it with the Candids Video. It was the first time they were going to produce a Candids Video with all of Total Media Group’s signature sketches and fun, and I wasn’t sure how far we could push it with the hotel, considering everything we planned to do.

Sure enough, shooting is under way in my guest room with the Director of Sales performing a great bit, and I get called away to check the set in the ballroom. As I’m in the ballroom talking with my group I start getting texts and voicemails from the video team upstairs.

I run up there to see the head of security, several guards, and the assistant hotel manager all in my room. Apparently, the shooting got so “spirited” that guests complained about a domestic disturbance…

Well, after we calmed all the hotel folks down, they were really quite friendly, particularly Officer Bob. They let us off with a warning and politely let us know if they received any other calls anywhere in the hotel, we would be asked to relocate…

Luckily everything went smooth from there.

The show went on to be a big hit, the videos all the better with such enthusiasm and “spirit.”

I’ll tell you, having a client so passionate about what they are doing makes the results so much better and the job so much fun.