- Patrick Roche
How do you make forty-plus minutes of educational video content engaging? That was the challenge we were faced with recently while planning a project for Genentech.
The training video is designed to educate Genentech’s field representatives on the company’s reimbursement program, which assists patients in gaining access to medications.
While designing the piece, we wanted to find creative ways to get a lot of text information across to the audience, while keeping the piece visually interesting.
We designed a graphic template that we could easily modify for the required text. This would give the piece a unified look throughout the piece, while allowing us to streamline our post-production workflow to meet the tight deadline.
Since the majority of the piece was shot documentary style using a hand held camera, we also decided to shoot our host segments against pure white. This gave us flexibility in post to add additional graphics over the host’s shoulder.
After 9 days of post with both an editor and graphic designer, we finally had a piece that accomplished our goals and worked really well. More importantly, we had a very happy client!
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Sdan Francisco Video Production
