Total Media Group Marketing Video

Grace Hopper Celebration of Women in Computing 2009

Anita Borg Institute for Women in Technology / October 26th, 2009

- Megan McKenna

The Grace Hopper Celebration for Women in Computing is by far the most jaw dropping experience I get to have at work, and this year was no exception. With record breaking attendance levels of 1600 women – and a few men – from all over the world, we could feel the excitement just by walking through the halls (which was slow going with that many people!).

The GHC is a conference for women in computing of all stages in their career and education, to meet and network, learn, revitalize, and share stories. I went out to interview as many women as possible throughout the event on a variety of topics for the folks at the Anita Borg Institute for Women in Technology to use in their video marketing efforts. I was honored to interview college students about why they came to the event, tenured teachers on the importance of retaining and attracting women in technical fields, CEO’s of Fortune 500 companies that support women in technology, and the research director from ABI on what their research means in working towards change.

I attended last year and in addition to asking questions of the attendees, Jerri Barret, VP of Marketing at ABI asked me to help get every person we speak to say the phrase “I am a Technical Woman!”. The goal was to create a video that would help the stereotype of women in technical fields.

We put the video together, and it was unveiled before the keynote on the 2^nd day of the GHC 2009. I was floored at the response. There were cheers in the audience, and my crew and I were approached by many people wanting to be part of the video in the future. Moreover, the video quickly went viral, thanks to Jerri’s introduction of the video. She asked the attendees to “link to the video, Twitter it, post it on Facebook, and help it go viral”. They complied. Every hour more and more views were logged on YouTube. The excitement and enthusiasm surrounding this two-and-a-half minute video was amazing.

You can view the video, linked to the ABI YouTube site here, or go to the Anita Borg Institute for Women in Technology website at www.anitaborg.org.

Total Media Group creates Marketing Video for TIS & Stryker Endoscopy

Stryker Endoscopy / September 29th, 2009

- Chris Carleson

Things really are bigger in Texas. Lot’s of land, large portions to eat, and big-hearted people.

Our production crew invaded the Texas Institute for Surgery for a HD cross-promotional video for three days this June. And, let me tell you, the legendary Texas hospitality was on full show.

You know it’s true when are able to use the Critical Care room to stage and store the gear, and everyone keeps checking on you to see if everything is OK, and if you need anything else.

We were literally given all-access key cards to the facility and free run of the building, which included the operating rooms, and full cooperation to interview the leading surgeons and staff, even the President of the hospital.

The result was a strong piece, which I understand is yielding great results for the surgery center and the production partner, Stryker Endoscopy.

Thank you Texas!

Total Media Group partners with Actuate to host live Talk Show Event

Actuate Corporation / July 9th, 2009

- Chris Carleson

We really felt like we were producing live television when Total Media Group was asked to create a Talk Show themed kick-off meeting in July for Actuate Corporation. Actuate is a leader in open source rich information enterprise applications, and we were excited to take on this new project!

With only 5 business days to finalize the content and production schedule before we went live, our paper walk-through and rehearsal was just 1 day before load-in. We also produced 4 videos for them 2-3 weeks before the show, and all the live elements came together in the final dash for the finish line.

Sometimes less preparation is better. It gives you less time to tinker and less time for the client-talent to think about what they are really taking on. Of course, a big help was that the CEO-host of the event turned out to be a natural raconteur, quick on his feet, and genuinely funny.

Did I mention that the house band was led by one of Actuate’s Senior Directors? He was the real deal and came prepared. The band on stage put the show over the top and it was great.

And just like T.V., everybody rolled with the punches, and when the doors opened, we just plain rolled. We have to hand it to the client for coming up with the idea and for listening to what we advised. Reports from the audience were that it was the most memorable and entertaining event they’ve had in their 12-year history, which makes us proud that we could be a part of such a wonderful evening.

It’s fun to make business stars into stage stars!

Making Data Engaging

Genentech, Inc / June 6th, 2009

-Patrick Roche

How do you make forty-plus minutes of educational video content engaging? That was the challenge we were faced with recently while planning a project for Genentech.

The training video is designed to educate Genentech’s field representatives on the company’s reimbursement program, which assists patients in gaining access to medications.

While designing the piece, we needed to find creative ways to get a lot of text information across to the audience, while keeping the piece visually interesting.

We decided to design a graphics template that we could easily modify for the required text. This would give the piece a unified look throughout the piece, while allowing us to streamline our post-production workflow to meet the tight deadline.

Since the majority of the piece was shot documentary style using a hand held camera, we also decided to shoot our host segments against pure white. This gave us flexibility in post to add additional graphics over the host’s shoulder.

After 9 days of post with both an editor and graphic designer, we finally had a piece that accomplished our goals and worked really well. More importantly, we had a very happy client!

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Sdan Francisco Video Production

Posts Tagged ‘Marketing Video’

Grace Hopper Celebration of Women in Computing 2009

Total Media Group creates Marketing Video for TIS & Stryker Endoscopy

Total Media Group partners with Actuate to host live Talk Show Event

Making Data Engaging

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