Posts Tagged ‘Neil Young’

Designing Video to Accompany Hi-Resolution Audio

-Toshi Onuki

Neil Young takes great care and is very involved in all the work Total Media Group does for him. One of the big points for Neil is the audio quality. This is number 1 for him, and takes precedent over everything else.

One advantage of Blu-ray is the ability to play high-resolution audio and also have high quality video at the same time while also navigating through different menu spaces, and accessing notes etc…(This is not possible with DVD specifications). All of these features are available only on Blu-ray and thanks to BD-J and BD Live.

So Neil wanted the pristine audio, and we also wanted to really leverage this wonderful new technology.

For the Neil Young Archives Vol. 1, we included a “Main Program” which allows the user to play the high-resolution audio with visuals.

The idea for the main program was developed with Neil when we worked on Greatest Hits album CD/DVD in 2004.  We came up with the idea of video as “furniture” because visual footage for the recording did not exist. I thought of each scene as a diorama like you would see in a science museum.

We set up the original player for when the song was recorded - reel-to-reel, vinyl, cassette, and set up surrounding memorabilia and photos that were carefully picked by Neil. We taped the diorama in HD here at Total Media Group. I believe each visual scene has significance to Neil Young specific to each song.

I think the video of moving turntable is really seductive and it feels like looking at fireplace to me. The quality of the Blue-ray disc is phenomenal. I can see Neil’s fingerprints and dust flying around in the space. Neil Young’s studio also made a replica of the original tape, re-spliced and put on the original reel.  That’s why you can see VU meter moving in sync with Music.

A lot of care and attention was put forward by everyone for this project.

You can check out the interface on this online tutorial:

http://www.neilyoungarchives.com/tutorial/tutorial.html

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Posted in Media Design

The Art of Creating Design

-Toshi Onuki

It has been important for me to learn and understand the culture and philosophy of Neil Young since I started working for him with not much knowledge about his work. He has been working with Total Media Group and myself for 8 years now, and I now know how he thinks and I‘m familiar with his process. I try to be in sync with his vision so that I can predict what works for him and then I can bring out the best of what I can do.

It doesn’t always work out - but that is part of the process.

In the recent CD / DVD project Fork In The Road, I was involved in the cover art design, however, I totally failed on this one. He wasn’t happy with the design, and ended up picking something else by himself, a heavily compressed video still from homemade Web video. It made it into the cover. It was quite shocking because it was the last image we might even consider to pick. (See below for a link to the album cover).

I personally love his decision like this. He is unpredictable and makes twisted decision with a reason behind them. It is like a peculiar piece of puzzle and I enjoy being a part of this.

I’m discovering him not only as a musician but also as a talented visual artist. He always has strong visions, image and clear statements. He also brings vague and unresolved ideas for us to develop and to experiment. This continues to push myself and Total Media Group to places we’ve never been.

I often try to think like Neil Young and come up with something he never expected. It is fun when I can surprise him.

There was a perfect combination of both in the Neil Young Archives project, and there were a lot of room for me to play. Stay tuned for more!

http://www.neilyoung.com/forkintheroad/forkintheroadpage.html

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Posted in Media Design

Neil Young Archives - Behind the scenes of the Technology Pt. 2

- Kris Kunz

Most design workflows would insist on designing the Blu-ray (HD) version first and then simplify what you have to create the DVD (SD) version, but when design for the Blu-ray version of the Neil Young Archives Vol.1 began, the DVD version was almost complete.

The reason why it had been done in the reverse order was out of necessity not negligence. We were pioneers often operating in the dark working to create something that had no precedent.

From the beginning of the Archive’s design Neil Young and Shakey Pictures had always intended on releasing the set on an HD optical disc format. When design began, both Blu-Ray and HD DVD had already completed and released their respective specifications and both claimed playback ability of two channel 24-bit/192 kHz audio. All of the other benefits of the two formats were of course beneficial in their various ways, but audio was the primary concern for Neil Young. Once the possibility of having such high quality audio accessibel from a disc looked to be near, the choice was obvious for them.

But it was yet unknown which format, HD DVD or Blu-ray would be accepted as the consumer standard.

(Part 1 can be found here)

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Posted in Media Design

Total Media Group Records the “Banking on Life” Conference for Cord Blood Registry

Total Media Group provided video production services for Cord Blood Registry, under the direction of Christine McMurry, Director of Communications. The medical conference “Banking on Life” was sponsored by Cord Blood Registry and the Center for Bioethics & Culture Network. The event, held in Burlingame, California was highlighted by the appearance of Congresswoman Jackie Speier, a longtime advocate of women and children’s health.  Speier represents California’s 12th district, known as the birthplace of biochemistry.
Cord Blood Registry offers services to collect and store cord blood, the blood remaining in the baby’s umbilical cord after the cord has been severed.  Doctors have discovered that cord blood is a rich source of unique stem cells and can be used in various medical treatments for conditions such as brain injuries and juvenile diabetes.

Shingo Kohara was the director of photography and Tony Jensen the audio technician for Total Media Group.

Photo captions:
Congresswoman Jackie Speier at “Banking on Life” (top)
Speier talks to Emma Jabs and Chloe Levine, children benefiting from cord blood (bottom)

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Posted in What's New