-Megan McKenna
Total Media Group and Creative Director Toshi Onuki were recently highlighted in a 6-page article for Creative Cow Magazine - a popular industry “go-to” magazine for resources, tips, and to learn about the technology that shapes our world of communications.
The article mainly focus’ on the nuts and bolts; how the project came to be, and ultimately, how it was managed by a project standpoint (how did we manage over 3,000 assets?). It’s a pretty interesting read (if I may say so myself. I ended up writing it). It was great to step back and look at the project from a birds-eye view, and really nice to sit with Toshi and just talk about the experience. Toshi has some great viewpoints that I rarely get to hear.
The online article is not as pretty as the magazine spread…….but there is far more information contained in the online version. Go figure. I’m thinking of the beauty and the image of the darn thing…..
http://magazine.creativecow.net/article/designing-the-neil-young-archives
If you would like to see the magazine spread, you can download the 6MB file here - just select the “Download Read Friendly Spread”.
http://magazine.creativecow.net/issue/heavy-lifting
