Total Media Group San Francisco Editorial

Happy Holidays

/ December 20th, 2009

We’re in full throttle during this holiday season at Total Media Group, working with our clients to produce their video’s and events to launch the new year.

We’ve been fortunate to be part of some fantastic and interesting projects over the last year, from producing awesome Live Events, compelling Video for internal communications, marketing and SEO, developing new iPhone Applications and custom Video Games for trade shows.

We couldn’t do it without your continued friendship and support.

Have a wonderful and safe Holiday Season!

The Total Media Group Team

Happy Thanksgiving!

/ November 22nd, 2009

For those that can’t get enough of the YouTube playback on our homepage, please feel free to click on, and forward the link below!
Our creative director, Toshi Onuki designed the HTML layout - and if you look close, you can see glimpses of each character.

We had a fun time putting this together, and everyone in the facility had a hand in a part of the project. We hope you enjoy it!

http://totalmediagroup.com/happyholidays/

Grace Hopper Celebration of Women in Computing 2009

Anita Borg Institute for Women in Technology / October 26th, 2009

- Megan McKenna

The Grace Hopper Celebration for Women in Computing is by far the most jaw dropping experience I get to have at work, and this year was no exception. With record breaking attendance levels of 1600 women – and a few men – from all over the world, we could feel the excitement just by walking through the halls (which was slow going with that many people!).

The GHC is a conference for women in computing of all stages in their career and education, to meet and network, learn, revitalize, and share stories. I went out to interview as many women as possible throughout the event on a variety of topics for the folks at the Anita Borg Institute for Women in Technology to use in their video marketing efforts. I was honored to interview college students about why they came to the event, tenured teachers on the importance of retaining and attracting women in technical fields, CEO’s of Fortune 500 companies that support women in technology, and the research director from ABI on what their research means in working towards change.

I attended last year and in addition to asking questions of the attendees, Jerri Barrett, VP of Marketing at ABI asked me to help get every person we speak to say the phrase “I am a Technical Woman!”. The goal was to create a video that would help the stereotype of women in technical fields.

We put the video together, and it was unveiled before the keynote on the 2^nd day of the GHC 2009. I was floored at the response. There were cheers in the audience, and my crew and I were approached by many people wanting to be part of the video in the future. Moreover, the video quickly went viral, thanks to Jerri’s introduction of the video. She asked the attendees to “link to the video, Twitter it, post it on Facebook, and help it go viral”. They complied. Every hour more and more views were logged on YouTube. The excitement and enthusiasm surrounding this two-and-a-half minute video was amazing.

You can view the video, linked to the ABI YouTube site here, or go to the Anita Borg Institute for Women in Technology website at www.anitaborg.org.

Working with Analog and Digital Sources

/ August 17th, 2009

- Adam Sturgeon

One challenge that we always encounter is the crossover between the newer digital technology and the older but still popular analog technology.
We take pride in our abilities to work with most formats, whether it is for a simple tape duplication or for a large event production where we provide project management and design, produce, edit projects for our clients to use on a national stage. Because today’s media technology is rapidly evolving and our clients are interested in using this new technology, we are continually transforming our media capabilities to handle more High Definition media production and editorial within our facility.
As Total Media Group shifts gears to prepare our clients for the future of media technology, we still have requests that are from an analog source such as Beta SP, VHS, 3/4 “ and hi-8. As a technician here at TMG, it is my job to take these variable sources and complete the job with the highest quality possible. Usually the types of requests that go along with these sources are DVD dubs, conversions to WMV or QT files, or digitizing. There is a little more work involved to get these older analog sources prepped and ready to be used for our digital machines. Although it is a challenge to integrate much older media technology with the latest and greatest technology, Total Media Group has continued to own and operate equipment old and new in order to give our clients the best variety of work possible.

Documentary well received by Stony Brook Film Festival

Total Media Group / July 27th, 2009

- Aldo Panattoni

Life is a Banquet: The Rosalind Russell Story had it’s world premier on Sunday, July 26 at the Stony Brook Film Festival. The house was packed and anticipaton was high as the lights dimmed. The film looked and sounded amazing on the Staller Center’s huge screen. The audience laughed and cried at all the right times and erupted into thunderous applause as the credits rolled.

In attendance beside myself were writer and director Jonathan Gruber and Rosalee Russell Renfrow, Rosalind’s niece who was also interviewed in the film. Rosalee viewed the film for the very first time and she was quite moved by it.

After the film the 3 of us took questions from the audience. Jonathan was asked about his decision to have Russell herself narrate the film, as portrayed by Academy Award winner Kathleen Turner. Jonathan replied that he dislikes the traditional narration usually used in documentaries, so he decided he would have Russell tell her story in her own words.

After nearly 3 years in production, it was very gratifying to finally screen the film before a live audience. By their experience their response, I think we have a winner! Look for it on PBS in the fall!

http://www.rosalindrussell.com/

Candids for 20 X 40 foot video wall

Cisco Systems / July 2nd, 2009

- Patrick Roche

I just returned from Cisco Live 2009, Cisco’s premiere user conference at Moscone Center in San Francisco.

For the last four days, we had 2 camera crews shooting HD footage and covering all aspects of the event, including a concert by Devo and The B-52s.

We delivered daily montages that were displayed on a 20 x 40 foot video wall as well as shoot and edit a candids module that opened today’s General Session.

For post, we had 2 complete Final Cut Pro HD systems.

This year we were shooting tapeless, which was great but did pose it’s own set of challenges. We had to come up with a system to track and log the large amounts of footage that the crews were bringing us.

We had some really long days and I got very little sleep last night but at the end of the day, we had a very happy client, which made it all worth wile.

Now, it’s time for me to take a nap!

Making Data Engaging

Genentech, Inc / June 6th, 2009

- Patrick Roche

How do you make forty-plus minutes of educational video content engaging? That was the challenge we were faced with recently while planning a project for Genentech.

The training video is designed to educate Genentech’s field representatives on the company’s reimbursement program, which assists patients in gaining access to medications.

While designing the piece, we wanted to find creative ways to get a lot of text information across to the audience, while keeping the piece visually interesting.

We designed a graphic template that we could easily modify for the required text. This would give the piece a unified look throughout the piece, while allowing us to streamline our post-production workflow to meet the tight deadline.

Since the majority of the piece was shot documentary style using a hand held camera, we also decided to shoot our host segments against pure white. This gave us flexibility in post to add additional graphics over the host’s shoulder.

After 9 days of post with both an editor and graphic designer, we finally had a piece that accomplished our goals and worked really well. More importantly, we had a very happy client!

d

Sdan Francisco Video Production

Posts Tagged ‘San Francisco Editorial’

Happy Holidays

Happy Thanksgiving!

Grace Hopper Celebration of Women in Computing 2009

Working with Analog and Digital Sources

Documentary well received by Stony Brook Film Festival

Candids for 20 X 40 foot video wall

Making Data Engaging

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