Posts Tagged ‘Toshi Onuki’

Designing the Neil Young Archives - Article in Creative Cow.com

-Megan McKenna
Total Media Group and Creative Director Toshi Onuki were recently highlighted in a 6-page article for Creative Cow Magazine - a popular industry “go-to” magazine for resources, tips, and to learn about the technology that shapes our world of communications.

The article mainly focus’ on the nuts and bolts; how the project came to be, and ultimately, how it was managed by a project standpoint (how did we manage over 3,000 assets?). It’s a pretty interesting read (if I may say so myself. I ended up writing it). It was great to step back and look at the project from a birds-eye view, and really nice to sit with Toshi and just talk about the experience. Toshi has some great viewpoints that I rarely get to hear.

The online article is not as pretty as the magazine spread…….but there is far more information contained in the online version. Go figure. I’m thinking of the beauty and the image of the darn thing…..

http://magazine.creativecow.net/article/designing-the-neil-young-archives

If you would like to see the magazine spread, you can download the 6MB file  here - just select the “Download Read Friendly Spread”.

http://magazine.creativecow.net/issue/heavy-lifting

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Posted in What's New

Designing Video to Accompany Hi-Resolution Audio

-Toshi Onuki

Neil Young takes great care and is very involved in all the work Total Media Group does for him. One of the big points for Neil is the audio quality. This is number 1 for him, and takes precedent over everything else.

One advantage of Blu-ray is the ability to play high-resolution audio and also have high quality video at the same time while also navigating through different menu spaces, and accessing notes etc…(This is not possible with DVD specifications). All of these features are available only on Blu-ray and thanks to BD-J and BD Live.

So Neil wanted the pristine audio, and we also wanted to really leverage this wonderful new technology.

For the Neil Young Archives Vol. 1, we included a “Main Program” which allows the user to play the high-resolution audio with visuals.

The idea for the main program was developed with Neil when we worked on Greatest Hits album CD/DVD in 2004.  We came up with the idea of video as “furniture” because visual footage for the recording did not exist. I thought of each scene as a diorama like you would see in a science museum.

We set up the original player for when the song was recorded - reel-to-reel, vinyl, cassette, and set up surrounding memorabilia and photos that were carefully picked by Neil. We taped the diorama in HD here at Total Media Group. I believe each visual scene has significance to Neil Young specific to each song.

I think the video of moving turntable is really seductive and it feels like looking at fireplace to me. The quality of the Blue-ray disc is phenomenal. I can see Neil’s fingerprints and dust flying around in the space. Neil Young’s studio also made a replica of the original tape, re-spliced and put on the original reel.  That’s why you can see VU meter moving in sync with Music.

A lot of care and attention was put forward by everyone for this project.

You can check out the interface on this online tutorial:

http://www.neilyoungarchives.com/tutorial/tutorial.html

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Posted in Media Design

Designing the Neil Young Archives

-Toshi Onuki

I think part of my inspiration came when I was first introduced to the project. There was a sense of obsession.

In 2004, I had a meeting with producer L.A. Johnson and archivist / photographer, Joel Bernstein (who has managed Neil Young’s archives for decades). Joel handed me a binder as thick as a yellow phone book labeled “NYA Vol. 1 Disc 1” and explained about the project and his existing database. The conversation and descriptions went on and on for few hours I remember.  It was just exhausting and overwhelming.

If the Blu-ray viewer can get the similar sensation like I had on that day, I think the Neil Young Archives are working the way they should be.  Interactivity was the most important aspect in the design because we want the viewers to explore, learn and investigate without getting lost. I also wanted this to be as organic and realistic as possible. From the beginning, I was opposed to graphic treatments because I wanted to create a photo realistic environment with a sense of space so that you will feel the archives as they exist in front of you.

I really like the idea of the file cabinet with the exaggerated cabinet drawer (it opens about 5 feet out) because we can throw anything inside and maintain the integrity of the purpose of the file cabinet: organization.

To me, the Neil Young Archives Vol. 1 exists in a black box and we are opening only a potion of an endless expanding drawer. I like the humor and the idea of turning an ordinary object to an extreme object. I did not want to create anything new, I wanted to preserve the way things are.

That was my basic design concept.

I visited many museums to learn how documents and artifact are shown there. For the assets gallery pages, I used similar black fabric and placed the items on top because that’s what the museums use to display precious objects.

The song selection menu is an opened drawer with bunch of folders. On the tabs, you can find the collections of song titles, with Neil’s handwriting, taken from original manuscripts. This is my tribute to Joel’s collections.

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Posted in Media Design