- Megan McKenna
The Grace Hopper Celebration for Women in Computing is by far the most jaw dropping experience I get to have at work, and this year was no exception. With record breaking attendance levels of 1600 women – and a few men – from all over the world, we could feel the excitement just by walking through the halls (which was slow going with that many people!).
The GHC is a conference for women in computing of all stages in their career and education, to meet and network, learn, revitalize, and share stories. I went out to interview as many women as possible throughout the event on a variety of topics for the folks at the Anita Borg Institute for Women in Technology to use in their video marketing efforts. I was honored to interview college students about why they came to the event, tenured teachers on the importance of retaining and attracting women in technical fields, CEO’s of Fortune 500 companies that support women in technology, and the research director from ABI on what their research means in working towards change.
I attended last year and in addition to asking questions of the attendees, Jerri Barrett, VP of Marketing at ABI asked me to help get every person we speak to say the phrase “I am a Technical Woman!”. The goal was to create a video that would help the stereotype of women in technical fields.
We put the video together, and it was unveiled before the keynote on the 2nd day of the GHC 2009. I was floored at the response. There were cheers in the audience, and my crew and I were approached by many people wanting to be part of the video in the future. Moreover, the video quickly went viral, thanks to Jerri’s introduction of the video. She asked the attendees to “link to the video, Twitter it, post it on Facebook, and help it go viral”. They complied. Every hour more and more views were logged on YouTube. The excitement and enthusiasm surrounding this two-and-a-half minute video was amazing.
You can view the video, linked to the ABI YouTube site here, or go to the Anita Borg Institute for Women in Technology website at www.anitaborg.org.
